Facebook
LinkedIn
TwitterEngineers Australia’s Make it so campaign takes home win at world's largest awards competition for the public relations industry
Last week Engineers Australia’s ‘Make it so’ campaign was announced the winner of the Associations category at the Asia Pacific Sabre Awards. The Sabre Awards boasts the world's largest awards competition for the public relations industry, celebrating PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. Over the past decade, the competition - which includes separate programs in North America, the EMEA region and Asia-Pacific - has grown to become the largest PR awards competition in the world, attracting more than 5,000 entries from more than 40 countries in 2011.
Make it so was described by former CEO of Engineers Australia and spokesperson for the Campaign, Peter Taylor, as “the most significant public awareness campaign ever conducted by Engineers Australia, at its heart, Make it so was about inviting people to share their dreams and ideas to become reality.”
Make it so began as a public awareness campaign in 2008, and has since become a major platform for Engineers Australia to continue to promote and celebrate engineering globally. The initial two-year public awareness campaign addressed a need to engage both the engineering profession and the Australian public in an ‘ideas’ generated discussion that would showcase how engineering teams can solve problems with creativity and innovation..
The organisation worked in partnership with public relations agency Pulse Communication to roll out the campaign in key stages. The stages involved driving membership engagement, publishing house tours which recruited inspiring engineering team members to “tell their stories” with key journalists about the Make it sochallenge.
Coverage was secured across all facets of Australian media, including print, online and radio with coverage appearing in major Australian publications not typically associated with engineering such as The Australian, Daily Telegraph, Sydney Morning Herald, K-Zone, Woman’s Day and more. It was expected that media coverage reached approximately 25 million Australians during the course of the campaign.
The campaign generated in excess of 7,000 ideas via the ‘Make it So’ website. One of those ideas, selected to demonstrate the contribution engineering makes was to “Make it so developing communities can re-use their agricultural waste to create energy for cooking and heating.” This idea, whilst not new, was chosen for its potential to demonstrate the point and linked closely with 2011 being declared the Year of Humanitarian Engineering. The University sector in particular has picked up on the idea throughout 2011, with Engineers Australia now tracking groups of engineering students around Australia on their progress in developing different solutions to the selected idea.
In terms of the professions participation, 8,000 members signed up as advocates of the Make it so campaign, doubling the target of 4,000. Engineers Australia thanks the membership base for their involvement, helping to raise community awareness of engineering and the way in which it impacts daily lives, the national and global economy, as well as future well-being. Work continues.
The Holmes Report media release announcing the 2011 Sabre Award Winners to marketing trade publications.
Be the first to comment on Engineers Australia’s Make it so campaign takes home win at world's largest awards competition for the public relations industry